Hasu Dayan

Digital edition
English master
Version 1.0 RC1 · July 2026

Identity with intent

Brand
Book.

Built for the people who lead, represent and protect the Hasu Dayan brand.

Release candidate · Internal review Explore the system
Our position

Local capability.
Proven experience.

For mining, energy and construction customers in Mongolia, Hasu Dayan combines local capability with proven industrial experience to deliver safe, dependable services.

Brand promise
Safe, reliable industrial capability—built in Mongolia.

01 / Vision

Lead the acceleration of diversification and development in Umnugovi by creating products and services that incorporate new technologies, innovative ideas, and proven experiences.

02 / Purpose

Export technological solution, expertise from the camel herd's pasture to the world - Made in Mongolia.

03 / Values

Character is what we do repeatedly.

  1. 01

    Curious &
    collaborative

    Curious and collaborative team mindset, ownership mentality.

  2. 02

    Reliable
    partnership

    A reliable partner with principled ethics.

  3. 03

    Proven
    experience

    Experience gained through many years of participation in world class project.

Hasu Dayan team reviewing a technical plan
Zero harm

Not a slogan.
A standard.

Safety guides how we plan, decide, work and represent what we do. Communication must never exaggerate performance or compromise technical truth.

The rule

Say less.
Mean more.

  • Clear
  • Capable
  • Grounded
  • Responsible
Avoid

“We provide best-in-class comprehensive solutions for every challenge.”

Use

“We manufacture and maintain critical components for mining and energy operations.”

Lead with the outcome. Use specific evidence. Keep technical and safety language exact.

Use the master.

Never redraw, stretch, recolour, crop or decorate the identity.

Equal respect

Choose the lockup people can read.

Use the English or Mongolian master that matches the primary reading language. Horizontal is the default; use stacked artwork for compact or vertical contexts. Keep one lockup per surface unless a controlled bilingual master is approved.

EN / International context
Hasu Dayan Deep Navy English horizontal logo Download SVG
MN / Монгол хэлний орчин
Хасу Даян Deep Navy Монгол хэвтээ лого Download SVG Reverse white SVG ↓
EN / Stacked · Vertical
Hasu Dayan Deep Navy English stacked logo Download SVG
MN / Босоо хувилбар
Хасу Даян Deep Navy Монгол босоо лого Download SVG Reverse white SVG ↓

Core colour system

Support: Steel Blue #2F4560 · Signal Amber #FF9124 · Light Steel #E5E5E5

Corporate typeface

Geologica

Built in Mongolia.

Монголд бүтээгдсэн.

Download font family · ZIP

400 Clear information for everyday reading.

500 Confident lead copy and compact emphasis.

600 Confident emphasis without noise.

700 Headings with clear authority.

800 Strong headlines with purpose.

Hierarchy first.
Decoration never.
The visual device

Horizon scale.
Engineered precision.

A horizon datum creates calm. Cropped shaft arcs add depth. A technical grid brings structure. One orange origin marker signals where action begins.

  • Use one mode on ordinary pages.
  • Keep the arc centre outside the canvas.
  • Never cross copy, faces or logo clear space.
Horizon Origin Shaft
Hasu Dayan stationery application
Documents
Hasu Dayan large-format display application
Digital & display
Hasu Dayan environmental flag application
Environment

Recognisable everywhere.
Consistent every time.

Applications express the system; they do not redefine it. Preserve clear space, hierarchy and contrast across every environment.

Hasu Dayan
One brand · One standard

Built in the South Gobi.
Engineered for the world.

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